Syllabus - Sports & Entertainment Marketing
Sports & Entertainment Marketing
Instructor: Kevin Corlett – C7
Contact Info: Business Department Phone Direct 336-994-1030
This course is designed for students interested in sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relations. Skills in communications, human relations, psychology, and mathematics are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.
1. Explain the components of the sports and entertainment marketing course.
2. Explain business foundations relevant to the sports and entertainment industry.
3. Explain economic foundations relevant to the sports and entertainment marketing industry.
4. Develop customer service skills needed in the sports and entertainment industry.
5. Explain the function of promotion in sports and entertainment marketing.
6. Identify the components of branding and licensing within the sports and entertainment industry.
7. Discuss food & beverage services and on-site merchandising at a sports and entertainment marketing event.
8. Discuss risk management from a sports and entertainment marketing perspective.
9. Explore career-sustaining opportunities in sports and entertainment marketing.
Grading – Note: SnapGrades (JupiterGrades) will be used again this year
Class assignments (participation, organization, responsibility, and effort) are weighted 50%; tests 50%; quizzes 20%; and projects 30%.
77-84 C Final Exam – State tested VoCats – 25% of final grade
3. Classroom Essentials
* 2-3 inch 3-ring binder with pockets and paper (to leave in classroom)
* Pen (blue or black ink) OR a sharpened pencil
* Flash Drive (optional)
Wish List: Voluntary (and appreciated)
* Box of Kleenex
* Index cards
4. Fees There is a $5.00 fee for this course – Please make checks payable to South Stokes High School and include your phone number and child’s name on the memo line.
- Respect – for yourself, others and their property
- Be on time – tardy policy will be ENFORCED!!!
- Using someone else’s work rather than your own will result in a ZERO for you and the person who shared their work.
- Stay in your seat until the bell rings – No lining up at the door
- Always have agenda book ready before leaving class
- Take pride in the computer – you are responsible for your computer station (computer, mouse, chair, monitor, and general upkeep of work station).
- Keep your stations free from trash, food and drink
- Log off properly everyday and push in your chair
- Please refrain from talking during announcements
- Strive to do your best!!!!
The Internet is not to be used for purposes other than class assignments without permission. Do not ask for permission until all your work is completed correctly. Email or any type of chatting (C prompt, etc) is not allowed during class. If you are caught using the Internet in any form other than for classroom purposes, you will lose your Internet privileges and face school disciplinary consequences. A signed Internet Use Agreement must be turned in and on file before logging on to the Internet.
Assignments are due on the assigned date. Points will be deducted each day an assignment is late. If you are absent from class, you have three school days to make up your work or the INC rolls over to a ZERO. It is the student’s responsibility to see me for an explanation of material covered on the day you were out and obtain your assignments. Work sharing or cheating will result in a grade of zero for all parties involved.
Computer Lab Equipment
Please be respectful of the computer lab equipment. NO food or drink in this lab. Follow all guidelines in the Computer Use and Internet Use Agreements. Any damage or defacement of equipment will be dealt with by the Administration.
Please do not disrupt the class unnecessarily. Be in your seat and ready when the bell rings. Restroom visits should be during break; however, in an emergency, please have planner ready, and do not abuse it!
A warning will be given first. A parent contact will be made thereafter with a parent conference requested if necessary for multiple offenses. Students may also be given silent lunch or after-school detention at the discretion of Mr. Corlett.
Please review and sign. A copy of this handout will be kept in the student’s binder for future reference.
Parent Signature Student Signature