Select a company product or brand name to follow in class this semester. Check the news periodically to see how "company is using sport/event marketing to promote their products and their image. Which famous athletes or entertainers are endorsing their products?...or has anyone been dropped lately? What type of media is being used? You can source this information from the internet, TV, radio, magazines, newspapers, billboards, specialty promotions, etc. Stay current on this topic by posting updates. You may compose in Word, then copy it here. Have fun!